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Miranda Gallardo Benlliure - Sr. Customer Success Specialist

Location: Fortaleza, Ceará, Brazil

Compensation range discussed: $1,000 - $2,000 USD/month

LinkedIn Profile | Email: mirandagallardo16@gmail.com | Phone: +5585991239809

Earliest date she can join the company: Immediately

Schedule Availability: 7 AM to 5 PM (EST)

Quick Recruiter Note: Miranda is in the final stages with other companies and has received offers. However, she has expressed a strong preference for this opportunity due to its seniority level and alignment with her experience, and she wanted to be transparent about her timeline.


Summary

Customer Success and Product specialist with 7+ years of experience driving adoption and retention for B2B SaaS solutions in EdTech and business travel compliance. At Cloud3 Technologies and EY, she managed enterprise accounts and implemented AI-driven workflow automation (via HubSpot and Zapier), increasing conversion rates by 40% and reducing support tickets by 18%. She excels in white-glove onboarding for high-stakes clients, utilizing Salesforce, Intercom, and Monday.com to track milestones and optimize the customer journey. Experienced in ambiguous startup environments, she proactively identifies "at-risk" accounts and redesigns onboarding flows to ensure value realization within the first 30 days.


Meet Miranda

This video from our screening interview provides a look into Miranda's background and experience.


Candidate Snapshot

B2B SaaS Product Customer Success Experience

Type of Solutions & Users Supported: Experience supporting B2B SaaS solutions, specifically a Digital Credentialing EdTech platform (BadgeCert) and a Business Travel automated platform. Supported users include Enterprise clients in education, corporate learning, associations, and government, as well as multinational corporate clients and individual business travelers (assignees).

Scope of CS Roles Held: Performed hybrid roles combining Customer Success, Product Management, and Sales. Responsibilities included managing enterprise client implementations, overseeing the full customer lifecycle from discovery to launch, handling onboarding workflows, and conducting proactive outreach. Acted as the bridge between engineering, QA, design, and clients to translate insights into product enhancements.

KPIs Measured: Retention rate, churn rate, conversion rates, adoption rates (user sign-ups vs. licenses purchased), and support ticket volume.

Client Onboarding Experience

Onboarding Scope: Managed client onboarding for Enterprise customers, involving formal implementations with specific milestones and timelines. Also handled dynamic, fast-paced onboarding scenarios for business travelers requiring immediate adjustments due to travel schedule changes.

Type of Onboarding Provided: Delivered a mix of formal, timeline-based onboarding for corporate clients and high-touch, personalized onboarding for complex or dynamic cases. In a previous role, managed a transition from manual processes to a hybrid model that automated workflows while retaining a personalized, human approach.

Product Adoption Approach: Focuses the first 30-60 days on learning, observing, and building relationships to understand deep customer needs and "promised solutions" handed off from sales. Implemented "refresher content" in the form of a public video knowledge base to explain features and functionalities, which served to educate existing clients and facilitate sales to new prospects.

Stubborn or At-Risk Account Experience: Successfully managed an at-risk B2B SaaS account that was disengaged during the first weeks due to resistance to change. The action taken was to schedule a direct call to identify blockers, reframe the conversation around business goals rather than features, and prioritize one core workflow as a "quick win." This resulted in the account activating the platform within the first month.

White-Glove Client Experience Approach

• Experienced in managing high-stakes relationships in finance and regulated B2B industries where clients expect speed and accuracy. Adapts communication style based on the stakeholder: concise, ROI, and risk-mitigation focused for C-Suite executives; hands-on, workflow, and usability focused for Admin users.

Process Building

First 30 Days Strategy: In a zero-documentation environment, would prioritize standardizing repeatable patterns for the onboarding process, establishing a consistent support approach, and creating a "churn mitigation plan" (proactive retention check-ins) to prevent client disengagement.

Building Process from Scratch: At Cloud3 Technologies, identified a manual, slow lead management and demo process. Designed and implemented an automated workflow integrating a scheduling tool (Calendly) and an AI agent linked to HubSpot to manage emails and FAQs. Shifted the demo approach from a fixed script to an open conversation. This resulted in a 40% increase in conversion rates and improved team efficiency.

Education

Bachelor of Arts in Social Communication Sciences | UADE - Universidad Argentina de la Empresa

Associate Degree in Journalism | UADE - Universidad Argentina de la Empresa

Erasmus Student Exchange | Sapienza Università di Roma (2022 - 2023)

Product Manager Technical Certification | UTN - Universidad Tecnológica Nacional

UX/UI Designer Certification | Coderhouse

Tools Used

CRM & Support: Salesforce (Proficient), HubSpot (Intermediate), Intercom (Proficient), Zendesk.

Project & Operations: Monday.com (Proficient), Notion (Proficient), Jira (Intermediate), Confluence (Intermediate), Asana, Slack (Expert).

Automation: Zapier (Basic).

Communication & Scheduling: Google Workspace (Expert), Zoom (Expert), Calendly (Proficient).

Design & Data: Figma, Looker Studio, Basic SQL.


Key Qualifications & Highlights

Proven Process Optimization & Automation (40% Conversion Uplift): Demonstrated ability to build processes from scratch in startup environments. At Cloud3 Technologies, audited a manual lead management workflow and implemented a tech stack involving Calendly, HubSpot, and an AI agent. This optimization reduced manual work and directly contributed to a 40% increase in conversion rates.

Reduction of Support Volume via Education Strategies: Successfully reduced incoming support tickets by 18% by improving customer education strategies. Created a public video knowledge base to address frequently asked questions and feature explanations, which facilitated smoother onboarding and self-service for clients.

Turnaround of At-Risk Accounts within 30 Days: Possesses specific experience salvaging "stubborn" accounts during the critical first month. Utilizes a strategy of identifying internal blockers and prioritizing a single core workflow to generate immediate value, successfully converting disengaged clients into active daily users.

Adaptable Communication for C-Suite vs. Admins: Strong ability to tailor communication across stakeholder levels. Adopts a concise, ROI-driven approach for C-Suite executives while switching to an instructional, execution-focused style for operational admins to ensure product adoption.

Multilingual & Global Experience: Native Spanish speaker with Fluent English and Italian, and Advanced Portuguese. Brings international exposure having worked with teams and clients in the US, Argentina, and Italy, combined with an educational background including an Erasmus exchange in Rome.


Screening Interview - Key Observations

Strengths/Preferences: Gravitates toward customer-facing roles as they align with her skills in communication and relationship management. She demonstrates a clear preference for proactive process optimization, identifying manual, slow processes and building automated workflows to improve them.

Ambiguity & Startup Fit: When asked how she would handle a zero-documentation environment, she stated she would prioritize creating "standard repeatable patterns" for core processes like onboarding and support to establish consistency, while still modifying them as needed based on a client's specific profile and style.

Candidate Questions: She inquired about the company's structure, size, and values. She also asked whether this was the first customer success hire and what the hiring timeline looks like, transparently mentioning that she is in the final stages with two other companies and has a competing offer with a mid-February start date.

• Demonstrated Proactive Initiative, mentioning that she independently analyzed inefficiencies in lead management and presented a slideshow to leadership with recommendations for workflow optimizations.

• Demonstrated Process Building, mentioning that she implemented a new lead management process from scratch using Calendly and an AI agent integrated with HubSpot, which resulted in a 40% increase in conversion rates.

• Demonstrated Strategic Empathy, mentioning that she uses the first 30-60 days to "learn, observe and build that kind of relationship" to understand a client's profile and anticipate future needs before they arise.

• Demonstrated Adaptability, mentioning that she has managed both formal, milestone-driven onboarding for enterprise clients and dynamic, fast-paced onboarding for individual business travelers requiring immediate schedule adjustments.


Professional References

Natali Depámbola - Senior UX Designer (Cloud3 Technologies)

Title & Company: Senior UX Designer, Cloud3 Technologies

Relationship: Senior UX Designer (Colleague)

LinkedIn Profile: https://www.linkedin.com/in/natalidepambola/

Email: ndepambola@gmail.com

Susan DeClerck - Customer Success Director (Cloud3 Technologies)

Title & Company: Customer Success Director, Cloud3 Technologies

Relationship: Former Manager

Email: susan.declerck@goconvey.com)