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Laurice Angelique Manalo - Senior CRE Analyst

Location: Philippines

Compensation range discussed (USD): $1,500 - $2,100

LinkedIn Profile | email: lauricemanalo04@gmail.com | Phone: +63 916 513 5822

Summary

Real Estate Transaction Coordinator with over 7 years of experience supporting US-based firms, including 5+ dedicated to residential and commercial real estate transaction coordination. She specializes in drafting marketing and corporate materials, including Offering Memoranda (OMs), CMAs, listing presentations, proposals, and LOIs. Her direct market exposure includes managing acquisition pipelines for industrial properties and coordinating deal documentation for US brokerages like Noah & Co., Grayland Capital, Keller Williams, and Century 21 Americana across New York, Florida, Nevada, Utah, Chicago, and California. She combines operational efficiency with data management, having actively sourced ownership data for 800–1,000 industrial properties while independently building custom deal-tracking CRMs and standard operating procedures (SOPs) for deal execution. She is highly proficient in real estate and design tools, including Canva, CoStar, MLS, HubSpot, KVCore, and BoomTown.

Meet Laurice

This video from our screening interview provides a look into Laurice's background and experience.

Candidate Snapshot

US Real Estate Experience

• Executive-Level Support & Operations: Beyond transaction coordination, brings direct experience acting as an Executive Assistant to US-based C-level executives, managing high-level scheduling, investor communication, and day-to-day operations.
• Cross-Market Portfolio Navigation: Seamlessly adapts to different state regulations and market dynamics, having successfully supported commercial outreach and residential portfolios for established brokerages such as Compass, Keller Williams, and Century 21 Americana.
• End-to-End Lifecycle Management: Actively coordinates all backend phases of the deal cycle, from initial property staging and digital marketing to managing title, escrow, appraisals, and repair negotiations.

Real Estate Documentation Development

• Corporate Visuals & Brand Alignment: Consistently translates raw real estate data into structured, visually appealing formats. Uses design platforms to build custom digital flyers, listing presentations, and comprehensive client reports, strictly adhering to established brand guidelines.
• Complex Transaction Drafting: Routinely handles the preparation and management of highly sensitive deal documents, overseeing exclusive agreements, commercial lease contracts, and compliance paperwork while maintaining strict data security.

Commercial Real Estate Expertise

• Submarket Research & Pipeline Analysis: Drives investment decisions by delivering weekly pipeline insights and granular submarket research. Prioritizes and segments commercial leads based on strict viability and responsiveness metrics.
• Experienced with Companies Headquartered in New York: Possesses specialized knowledge of the highly competitive New York commercial sector, having served as the primary point of contact between internal teams and outside brokers for office space acquisitions and leasing.

Education

• Bachelor of Science in Hotel and Restaurant Management | De La Salle University - Dasmariñas (2015)

Tools & Technologies

• Advanced CRM & Data Systems: Podio, Propstream, Realeflow, Follow-Up Boss, RealtyMx, RentHop, ClickUp.
• Transaction & Marketing Software: DocuSign, Adobe Sign, Skedsocial, Later.}

Key Qualifications & Highlights

• Proactive Process Optimization & Scalability: Recognized a critical operational gap when a client completely lacked a transaction tracking system. Took the initiative to build a custom CRM tracker from scratch to monitor deal flows, due diligence, and contract deadlines. To ensure long-term scalability, developed comprehensive Standard Operating Procedures (SOPs) and recorded video tutorials for onboarding future team members.

• Strategic Market Research for Acquisitions: Demonstrated strong analytical capabilities by systematically parsing through large-scale property datasets. Qualified and prioritized commercial opportunities based on specific investment criteria, providing actionable intelligence that enabled acquisition teams to efficiently target viable assets.

• Cross-Functional Communication & Vendor Management: Acts as a vital hub for real estate operations, expertly bridging the gap between executives, outside brokers, lenders, and title companies. Streamlines complex communications and implements automated email workflows to ensure all stakeholders are continuously updated on transaction milestones.

• Team Leadership & Quality Assurance: Brings valuable team management experience, having successfully hired, trained, and supervised virtual assistants. Monitors KPIs and daily performance statistics to maintain high-quality output and consistent lead generation across real estate campaigns.

Screening Interview - Key observations

• Career Progression and Foundation: She began her real estate career in 2018 as a cold caller. She highlighted this initial role as a pivotal experience that provided a strong foundation in industry concepts and workflows before advancing to comprehensive administrative and transaction-coordination roles.

• Workflow Autonomy: She thrives when given complete ownership of backend operations. She explicitly described her ideal working dynamic as handling transactions entirely "from start to finish"—including drafting CMAs and listing presentations—thereby ensuring that real estate agents can focus strictly on generating sales and closing deals.

• Terminology Gap (BOVs): While she possesses proven experience drafting Offering Memorandums (OMs) and Comparable Market Analyses (CMAs) for commercial and residential properties, she was unfamiliar with the specific industry term "Broker Opinion of Value" (BOV). However, once the concept was explained during the interview, she immediately recognized its functional similarity to the visual listing presentations she routinely creates.

• Adaptability and High-Level Support: Demonstrated strong adaptability by leveraging her entry-level experience to master complex real estate workflows, eventually earning the trust to independently manage the backend operations and investment portfolios for a top-producing "30 under 30" agent at Keller Williams.

• Current Engagements & Timeline Inquiries: She currently manages an Instagram account for a real estate construction client, but confirmed she is not participating in any other hiring or interview processes. During the call, she inquired about the hiring timeline and potential start date.