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Laura Ramirez Castillo - Senior CRE Analyst

Location: Bogotá, Colombia (Relocating to Santiago, Chile in two months)

Compensation range discussed: $1,500 - $2,300

LinkedIn Profile | email: lauramirezcastillo@hotmail.com | Phone: +57 304 5464146

Summary

Investor Relations Analyst with 4+ years of Commercial Real Estate experience, 2 of which are focused on the US market at Acento Real Estate Partners. She manages investor communications and marketing materials for multifamily properties in Maryland, Virginia, and Gaithersburg. Her background includes financial modeling and due diligence at Pei Asset Management, where she reviewed Offering Memorandums (OMs) for potential acquisitions. She combines financial acumen with creative proficiency in Excel, PowerPoint, Canva, and Adobe InDesign to produce quarterly reports, teasers, and investment presentations. Additionally, she leverages AI tools like Copilot to optimize data extraction from legal documents. She holds a Master's in Finance and operates in a fully bilingual environment, collaborating with US-based teams.

Meet Laura

This video from our screening interview provides a look into Laura's background and experience:

Candidate Snapshot

US-based Real Estate Experience

• US Market Exposure: Currently serves as an Investor Relations Analyst for Acento Real Estate Partners, directly supporting the management of multifamily properties in the United States.

• Specific US Locations: Manages investor communications and materials regarding assets located in Maryland, Virginia, and Gaithersburg.

• Bilingual Collaboration: Operates in a fully bilingual environment, collaborating remotely with US-based teams to ensure alignment with American operational standards.

Real Estate Documentation Development

• Marketing Material Production: Combines financial acumen with creative design skills to produce quarterly reports, teasers, and investment presentations for stakeholders.

• OM Analysis & Due Diligence: Gained extensive experience at Pei Asset Management reviewing Offering Memorandums (OMs) on a daily basis for potential acquisitions, ensuring accuracy in financial modeling and deal structures.

• Design Proficiency: Utilizes Adobe InDesign, Canva, and PowerPoint to create professional-grade corporate graphic materials and deal decks.

Commercial Real Estate Expertise

• 4+ Years of CRE Experience: Possesses over four years of experience in the Commercial Real Estate sector, spanning Investor Relations and Asset Management.

• Financial Modeling: Skilled in financial modeling and due diligence, supporting investment decisions and portfolio performance tracking.

• Asset Class Focus: Specialized experience in the multifamily sector, specifically within the context of US investment portfolios.

Education

• Master in Finance | Universidad de Los Andes, Colombia (2022)
• Economy | Universidad Externado de Colombia, Colombia (2018)

Tools & Technologies

• Design & Presentation: Adobe InDesign, Canva, Microsoft PowerPoint.
• Data & AI: Microsoft Excel (Financial Modeling), Copilot (AI tool used for optimizing data extraction from legal documents).

Key Qualifications & Highlights

• Operational Architecture & Process Engineering (From Scratch): Demonstrates high-level seniority by co-building Acento's Investor Relations department from the ground up alongside the VP. She was deeply involved in transforming a "scratch" environment by designing and documenting core workflows. A key achievement was developing an automated quarterly Excel dashboard that calculates investor distributions from property cash flows, providing a vital internal control for the fund's president to audit the accuracy of accounting data.

• Hybrid Analytical & Creative Profile: Offers a combination of Master’s level financial literacy and graphic design proficiency (InDesign/Canva). This duality allows her to understand complex financial data/deal structures and immediately translate them into visually compelling marketing materials (teasers, presentations) without needing an intermediary.

• AI-Driven Workflow Optimization: Proactively leverages AI tools like Copilot to automate and optimize the extraction of data from legal documents, demonstrating an ability to modernize workflows and increase efficiency in document-heavy processes.

• Investor Relations & Communication: Experience managing investor communications for US-based assets, ensuring that complex asset performance data is conveyed clearly and professionally to stakeholders.

• Buy-Side Due Diligence Perspective: Her background at Pei Asset Management involved reviewing OMs daily for acquisitions. This experience provides her with the "buyer's perspective," allowing her to craft marketing materials that anticipate and answer the specific questions investors and buyers look for in deal packages.

Screening Interview - Key observations

• Strategic "Buy-Side" Perspective: Drawing from her experience at Pei Asset Management, she approaches marketing materials with a critical "investor mindset." Having reviewed OMs daily for potential acquisitions, she understands exactly what data points and presentation styles trigger red flags for buyers, allowing her to preemptively address these in the materials she creates.

• Operational Autonomy: She thrives at the intersection of financial analysis and creative execution, eliminating the typical bottleneck found between analytics and marketing teams. She is comfortable taking raw financial data and immediately translating it into polished assets (teasers, presentations) in InDesign or Canva without requiring an intermediary or external design support.

• Proactive Workflow Modernization: Demonstrated a focus on process improvement and efficiency by integrating Microsoft Copilot into her daily workflows. She specifically uses this AI tool to automate the extraction of data from dense legal documents, reducing manual review time and allowing for faster turnaround on deal materials.

• Bilingual & Remote Alignment: Having worked directly with US-based teams and managing assets in Maryland and Virginia, she has adapted to US business hours and communication standards, minimizing the ramp-up time typically required for international candidates regarding cultural and operational fit.