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Laura Hernández Arboleda - Sr CRE Analyst

Location: Medellín, Colombia

Compensation range discussed: $1,900 - $2,300

LinkedIn Profile | email: laurahernandeza92@gmail.com | Phone: (+57) 311 748 7923

Schedule Availability (EST): 8:00 AM - 6:00 PM

Summary

Administrative Engineer with over , including serving as a Real Estate Agent, Valuation Analyst, and Real Estate Market Analyst. Currently serving as a for the US-based firm , she evaluates across the entire US market, including exposure to Texas and New York. She possesses strong analytical skills for determining Fair Market Values and is proficient in drafting and analyzing key real estate documents, including (BOVs) and Offering Memorandums (OMs). Her background includes a tenure as a Senior Consultant at RE/MAX, where she achieved cumulative sales of and used tools such as to develop marketing strategies for international investors. She actively leverages AI tools like ChatGPT and Gemini to enhance property research and market analysis.

Meet Laura

This video from our screening interview provides a look into Laura's background and experience.

Candidate Snapshot

US-based Real Estate Experience

• Direct US Market Exposure: Currently serves as a Valuation Analyst for World Business Lenders, a US-based firm, where she evaluates assets across the entire US market.

• Specific Location Focus: Possesses specific operational exposure in Real Estate across the US, including Texas and New York.

• Asset Class Diversity: Evaluates a wide range of asset classes, including commercial, retail, multifamily, and industrial properties, aligning with complex Commercial Real Estate (CRE) portfolios.

Real Estate Documentation Development

• Deal Material Production: Experienced in drafting and analyzing key real estate marketing and financial documents, specifically Broker Opinion of Values (BOVs) and Offering Memorandums (OMs). For the buyer-side, has presented letter of intentions, formal offers to sellers, and connecting them with banks and brokers for financing.

• Marketing Strategy: Leveraging her background as a Senior Consultant & Real Estate Analyst at RE/MAX, she utilized design tools to create marketing strategies targeted at international investors.

Commercial Real Estate Expertise

• 5 Years of Real Estate Experience

• Valuation & Analysis: profound experience determining Fair Market Values (FMV) for commercial assets, combining financial data analysis with market research.

• Sales Performance: Successfully managed a sales volume of US$ 4.4M during her tenure as a Senior Consultant.

Education

• Administrative Engineer | Universidad EIA - Escuela de Ingeniería de Antioquia (2015)

Tools Used

• Design & Presentation: Canva, Microsoft PowerPoint (Used for marketing strategies and presentations).

• AI & Research: ChatGPT, Gemini (Used for enhancing property research and market analysis).

• Excel - Intermediate

• DataTree (2 years)

• RE/MAX Listing Software (5 years)

Key Qualifications & Highlights

• Hybrid Analytical & Creative Profile: Combines hard analytical skills (Valuation, Fair Market Value determination) with the creative ability to produce marketing materials (OMs, BOVs) using Canva and PowerPoint.

• AI-Driven Workflow: Proactively integrates AI tools (ChatGPT and Gemini) into her daily workflows to optimize property research and market analysis, demonstrating immediate alignment with an AI-focused startup environment.

• Proven Commercial Track Record (Real Estate Agent Experience): Demonstrated ability to drive results with a confirmed sales volume of US$ 4.4M as a Real Estate Agent at RE/MAX, validating her understanding of deal structures and investor requirements.

• Cross-Asset Versatility: Experience is not limited to a single niche; she manages evaluations for commercial, retail, multifamily, and industrial sectors, ensuring readiness to handle diverse portfolio requirements immediately.

Screening Interview - Key observations

General Notes

• Career Trajectory & Motivation: She provided context on her transition from an Administrative Engineer in the insurance sector to Real Estate in 2020. Her primary motivation for leaving her current role at World Business Lenders is the lack of upward mobility and the desire to find a position that allows her to take her experience "to the next level," specifically seeking a role that blends her technical expertise with broader growth opportunities.

• Strengths & Preferred Tasks: She thrives in roles that combine technical knowledge with relationship management. She explicitly stated that she enjoys building strong relationships with people, a skill she honed at but now uses less in her current "more technical and analytical" role. She is comfortable handling the end-to-end process, from Broker Opinion of Values (BOVs) to coordinating with banks and title companies.

• Areas for Improvement / Least Enjoyed Tasks: While she values the technical expertise gained in her current role, she implied a dissatisfaction with being siloed in purely analytical tasks that lack direct customer or strategic interaction. She contrasted her current "back-office" focus with her previous experience managing 100% of the customer relationship, suggesting she prefers a role that isn't limited solely to data crunching without the commercial context.

Competencies & Soft Skills

• Cross-Cultural Adaptability: Demonstrated the ability to manage complex "difficult moments" with international investors (US and Europe) by understanding different cultural expectations and rules regarding property investment.

• Composure & Conflict Resolution: Describes herself as "peaceful and calm," citing her ability to listen and solve issues between stakeholders (customers, banks, title agencies) rather than getting flustered by the friction inherent in real estate transactions.