US-based Real Estate Experience:
→ Investment Process Support: Participated in sales, investor onboarding, and due diligence support, coordinating with legal, financial, and mortgage partners in the U.S.
→ US Market Dynamics: Possesses a deep understanding of US market dynamics, investor expectations, and the standards required for professional communication.
→ Market Fluency: Lived and educated in Miami, FL for 18 years, providing a native understanding of US business culture, geography, and professional communication standards.
→ US Educational Background: Graduated with honors from Felix Varela Senior High in Miami, FL.
Deal Material & Presentation Expertise:
→ OMs & BOVs Familiarity: Familiarity with the structure, purpose, and quality standards of marketing materials, including Offering Memorandums (OMs) and Broker Opinion of Values (BOVs).
→ Financial Analysis Contribution: Contributed to the research and analysis required for valuations, including comparable sales, cap rates, projected income, and operating assumptions.
→ Structured Presentation Creation: Expertise in creating structured investment presentations for clients, translating complex market data and strategic insights into clear, visually coherent content with emphasis on design.
CRM & Digital Strategy:
→ Digital Marketing Campaigns: Developed customized marketing campaigns using CRM systems and email automation to target high-net-worth clients.
Education:
→ Bachelor of Arts in Digital Marketing | Universidad Sergio Arboleda (2012)
Key Qualifications & Highlights
○ US Investment Focus (4+ Years): Over four years of experience advising international investors on high-growth real estate opportunities, primarily focusing on pre-construction and income-generating properties in US markets like Florida (Miami and Orlando).
○ Cross-Border Transaction Management: Guided clients through the full investment lifecycle, from lead qualification to closing, while coordinating with US-based legal, financial, and mortgage partners.
○ Investments KPIs: 4+ years of experience analyzing investment KPIs (ROI, appreciation, rental yields) for high-net-worth investors.
○Decision-making reports: Proven ability to translate raw project data into clear decision-making reports, a skill set directly transferable to Commercial Real Estate (CRE) underwriting and Offering Memorandum creation.
○ Comparative Reporting: Expertise in creating Comparative Market Analyses (CMAs) and performance reports that track project appreciation and rental yields, serving as the functional equivalent to BOVs for residential investors.
○ Data Translation for Presentations: Expertise in translating complex financial and market data into clear, visually coherent content for structured investment presentations (offering decks).
○ High-Impact Lead Generation: Developed and managed a personal brand on Instagram with over 14,000 engaged followers, demonstrating a proven ability to generate consistent inbound leads.
○ CRM and Automation Strategy: Implemented CRM strategies (HubSpot, Zoho) and email automation to target high-net-worth clients, resulting in an improved lead follow-up and conversion rate.
○ Marketing Materials Creation: Expertise in designing and executing high-conversion digital campaigns and creating structured, high-impact corporate presentations that support client decision-making.
○ US Market & Cultural Fluency: Lived and attended school in the US for 18 years (Miami-based), providing deep bilingual and cultural fluency with US market dynamics and client expectations.
○ Investor-Centric Experience: Focuses exclusively on investors (not first-time property owners), specializing in guiding high-net-worth Latin American clients through complex pre-construction and investment opportunities in Florida (Miami/Orlando).
○ Analysis and Profiling: Demonstrated a core competency in profiling investors and performing necessary research on US market predictions (laws, economy, migration patterns) to support financial projections.
○ Extensive Market Knowledge (Florida): Exhibited strong, current knowledge of the Florida real estate market, citing metrics on low new construction inventory, code changes, and tax-advantage migration from states like New York and California.
○Content Creation & Design: Highly proficient with Canva for creating structured client presentations and investment decks, with a strong focus on translating complex data into clear, visually coherent content.
○ AI and SaaS Adoption: Actively uses AI tools (ChatGPT as an assistant) and NotebookLM for research and content creation, demonstrating the high adaptability required for the client's LLM-native platform.
○CRM Expertise: Familiar with CRM systems like HubSpot and Zoho for managing client relationships and automating follow-up campaigns.
