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Emely Lancheros - CRE Analyst

Location: Villavicencio, Meta, Colombia

Compensation range discussed: $1,200 - $1,300

LinkedIn Profile | Email: [email protected] | Phone Number: +57 322 4799436

Candidate Snapshot

US-Real Estate Experience

Emely has over a year of dedicated experience in US real estate, primarily focusing on marketing for the residential sector, including single-family homes, townhouses, and condos. In her role at Sell2Rent, she worked with a lease-back model, targeting investors across the US. She also supported individual realtors in New Jersey, helping them establish their brand and online presence from the ground up. Demonstrated a strategic and data-informed approach, analyzing property locations via Google Maps to identify unique marketing angles. Her experience is rooted in creating marketing assets, managing investor acquisition campaigns, and optimizing performance across various real estate-specific platforms like InvestorLift, BiggerPockets, and Connected Investors.

Education

Associate's Degree in Marketing - Universidad de Los Llanos

AI experience

Experience using ChatGPT for various tasks. She's actively learning about more advanced AI tools and automations.

Tools

○ CRM: Zoho CRM, HubSpot

○ Marketing & Content Creation: Canva, CapCut, Adobe Creative Suite (Illustrator, Premiere)

○ Real Estate Platforms: InvestorLift, BiggerPockets, Connected Investors, iSpeedToLead, Beycome

○ Analytics & Reporting: Google Sheets, Power BI (currently taking a course)

Meet Emely

In this short video introduction, Emely discusses her background and professional journey.

Key Qualifications & Highlights

General Highlights

○ Content Creation & Management: Experienced in developing a wide range of content, from social media assets and videos to internal flyers and marketing materials. Proficient with tools like Canva, CapCut, and Adobe Suite.

○ Performance-Driven Marketing Specialist: Extensive experience in developing and executing marketing campaigns across multiple channels, including email, SMS, and social media (Facebook, Instagram, LinkedIn).

○ Data-Informed Approach: performs A/B testing, audience segmentation, and performance analysis to guide content strategy and improve campaign effectiveness.

○ Digital & AI Proficiency: Skilled with CRM platforms such as HubSpot and Zoho. Familiar with AI tools like ChatGPT for content and messaging, and learning automation tools like Make.

U.S Real Estate Experience

○ Investor Acquisition: Worked as a Campaign Marketing Specialist at Sell2Rent, focused on targeting and acquiring real estate investors for a leaseback model.

○ Property Promotion: Utilized platforms like InvestorLift, BiggerPockets, Connected Investors, and Beycome to publish properties and generate leads.

○ Targeted Campaigns: Developed and executed targeted marketing campaigns for specific U.S. markets, including California and Virginia, using a strategic, data-informed approach

○ Agent Collaboration: Worked as a Social Media Content Creator for Jersey Shore Real Estate Experts, collaborating with agents to align social media efforts with business objectives and create property showcase content.

○ Residential Focus: Primarily focused on residential real estate, including single-family homes, townhouses, and condos.

Achievements

○ Investor Engagement: Increased offers by 79% and investor inquiries by 18% from Q4 to Q1 by optimizing segmented SMS and email campaigns. (Sell2Rent)

○ CTR Growth: Improved multichannel Click-Through Rate (CTR) by 65% over six months through strategic A/B testing and timing optimization. (Sell2Rent)

○ Audience Growth: Increased a client's Facebook audience by 76% in seven months by developing and executing a multi-channel content strategy. (Imax Credit Repair Firm)

○ Content Performance: Achieved a 71% stream-to-start ratio for podcast content by improving audio quality and launching teaser campaigns. (Imax Credit Repair Firm)

Screening Interview - Key observations

Emily seems to be a highly motivated and proactive marketing professional with a clear passion for both the creative and analytical aspects of her work. Her experience in real estate is relatively recent, spanning just over a year, but she has a solid foundation in marketing and content creation.

One of her core "pillars" in marketing is transparency. She believes it's essential to be "real with the people," ensuring all necessary information, even potential property issues, is shared with clients to build trust. She also has experience working with multicultural teams in Miami, Colombia, Argentina, and Ecuador.