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José María Robles Munguia | General Manager, Deck Operations

Location: Mexico

Compensation range discussed: $2,000 - $2,800

LinkedIn Profile | Email: j.roblesmunguia@gmail.com | Phone: +52 55 6506 3287

Earliest date the candidate can join the company: 2026-03-02

Quick Recruiter Note: Candidate has significant experience in CRE in the US and LATAM markets.

Summary

Director of Advisory & Transaction Services with 10 years of experience in Commercial Real Estate (CRE) and Capital Markets, specializing in Industrial, Office, and Retail assets. Currently at Coldwell Banker Commercial, where he has executed over $600M USD in transaction services and leads a decentralized team of 24 professionals overseeing operations across Mexico and the Southern US (Texas, California, Arizona, Florida). Previously worked as a Senior Associate at CBRE participating in real estate valuations and investment feasibility studies whose value exceeds 100 million USD. He demonstrates strong operational leadership, having built a Proprietary Intelligence Hub from scratch using AI-driven OCR (Optical Character Recognition) tools, reducing deal-cycle time by 40%. He has managed corporate real estate portfolios for clients such as Amazon, Tesla, FedEx, DHL, and Walmart. He holds an MS in Real Estate Economics from KTH Royal Institute of Technology (Sweden) and a BsC in Civil Engineering.

Meet José

This video from our screening interview provides a look into José's background and experience.

Candidate Snapshot

US-Based Real Estate Experience

• 10 years of experience in Commercial Real Estate (CRE) and Capital Markets, specifically managing operations and portfolios involving Industrial, Office, and Retail assets. 

 • Cross-Border Operational Scope: Currently oversees Advisory & Transaction Services operations across Mexico and the Southern US, specifically covering Texas, California, Arizona, and Florida.  

• US Corporate Portfolio Management: Has managed corporate real estate portfolios for major US-based multinational clients, including Amazon, Tesla, FedEx, Walmart, and DHL.  

• Transaction Volume: Executed over $600M USD in real estate consulting and transaction services across the Northamerican market at Coldwell Banker.

Operations & Team Leadership Experience

• Team Leadership: Leads a decentralized team of 24 professionals at Coldwell Banker Commercial, directing workflow and strategy for advisory and transaction services.  

• Process Optimization & Innovation: Built a Proprietary Intelligence Hub from scratch, utilizing AI-driven OCR (Optical Character Recognition) tools. Within the first 12 months, the company achieved a 40% reduction in deal-cycle time by enabling CFOs to answer complex "what-if" scenarios in minutes rather than weeks. Market data accuracy improved, leading to a 20% increase in exclusive mandates as clients began to view them as a technology partner rather than a traditional broker. Also, he successfully institutionalized a "tech-first" culture within a traditionally legacy-driven industry.  

• Strategic Oversight: Responsible for the operational management of real estate economics, market research, and transaction execution standards for the team.

Education

• Master of Science in Real Estate Economics | KTH Royal Institute of Technology, Sweden 

• Bachelor of Science – BSc Civil Engineering | Universidad Iberoamericana | Mexico City, Mexico

Tools & Technologies

• ChatGPT (Advanced, 3+ years): Used for advanced prompt engineering to automate market reports, analyze complex lease contracts, and synthesize industrial sector trends. 

• Beautiful.ai / Gamma (Advanced, 2 years): Used to design AI-enhanced pitch decks for multinational clients (CFOs/COOs).  

• Salesforce (Advanced, 6+ years): his primary tool for managing high-value pipelines, tracking regional team performance, and automating lead nurturing.  

• Hubspot (Advanced, 5+ years): Used for inbound marketing strategies specifically targeting Supply Chain and Logistics directors.  

• LinkedIn Sales Navigator (Advanced, 7+ years): Expert at identifying and engaging decision-makers in the manufacturing and industrial sectors.  

• Monday.com / Asana (Advanced, 5+ years): Used to manage decentralized teams across multiple time zones, ensuring SOP compliance in 10 different markets.  

• Slack (Advanced, 8+ years): Essential for maintaining real-time communication and building culture within remote/hybrid teams.  

• Notion (Intermediate, 3 years): Used as a centralized "Internal Wiki" for regional market intelligence and team onboarding.  

• CoStar / ARGUS (Advanced, 8+ years): Standard platforms for financial modeling, market analysis, and property valuation in Commercial Real Estate.  

• Google Earth Pro (Advanced, 10+ years): Used for detailed site analysis, logistics mapping, and infrastructure assessment (power lines, rail access, etc.).

Key Qualifications & Highlights

• Creation of Proprietary Intelligence Hub (AI/OCR): Demonstrated a "0-to-1" operational achievement by designing and building a proprietary intelligence system using AI and OCR technology. This innovation directly impacted the bottom line by cutting market research time and accelerating the deal cycle by 40%, proving his ability to modernize traditional commercial real estate workflows. 

 • Scalable Management of Decentralized Teams: Possesses strong leadership capabilities, managing a large, decentralized team of 24 professionals. His experience bridging operations between Mexico and the Southern US (TX, CA, AZ, FL) demonstrates the ability to maintain quality control and operational alignment across different geographies and markets.  

• High-Volume Capital Markets Execution: brings a robust background in Capital Markets and Investment Sales support, underpinned by a track record of executing over $600M USD in transactions at top-tier CRE firms. This experience provides a deep understanding of the rigor required for Offering Memorandums (OMs) and financial underwriting for institutional clients such as Amazon and Tesla.

Screening Interview - Key Observations

General Notes on Role-Related Expertise

• Operational Philosophy & Process Improvement: He demonstrates a strong "operator" mindset, specifically identifying that brokers in traditional firms spend "80% of their day in back-office stuff and 20% on actual brokerage." He is most comfortable and motivated when dissecting the "value chain" of real estate—breaking it down into molecular phases (lead generation, supply capture, negotiation)—and automating the non-human elements (LOIs, NDAs, contracts) to increase efficiency.  

• Handling Ambiguity & "0-to-1" Projects: When asked about his experience building systems from scratch, he detailed his approach to solving the "lead generation" and "supply matching" problem. He identified that cold-calling was inefficient, and implemented a system using Google Ads for demand and AI-driven web scraping for supply. He then built an internal CRM to match these two streams, proving his ability to build structure where none existed.  

• Leadership & Team Structure: His leadership style emphasizes specialization over generalist roles. He "molecularized" his team of 24 professionals, assigning specific specialists for "Lead Generation" and "Supply" per local market (e.g., a dedicated lead gen person for the Northwest, a supply person for Tijuana), rather than having one person handle an entire deal cycle.  

• Tech Proficiency & Limitations: He is a strong promoter of AI and automation (mentioning bots for content and scraping). However, he candidly admitted a limitation in his current role at Coldwell Banker Commercial: due to the firm's traditional structure, he had to outsource tech development. He noted that while he provided strategic input, he "never had a chance to get in the deeps" of the actual programming or software development, which is a key reason he is seeking a more tech-forward environment where development happens in-house.

Soft Skills & Competencies

• Strategic Vision: Demonstrated by his ability to pivot from a traditional "cold calling" model to a digital-first lead generation model. 
 • Adaptability: He mentioned hiring people based on "soft skills" and training them on the "hard skills," viewing training as an "ongoing, organic process."

Candidate Questions & Logistics

• He asked specific questions regarding the operational setup, confirming if the role was "100% remote" and inquiring about equipment provision (laptop/hardware) under a B2B contractor model. 
 • He is currently interviewing with one other Chicago-based company and is in the middle stages (assessment phase) of that process.