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Jimena Velez Barreneche | Deck Operations Manager

Location: Colombia

Compensation range discussed (USD): $2,000 - $2,800 (The candidate is currently earning $3,600/month and is seeking a compensation increase to consider an offer.)

LinkedIn Profile | Email: jimenavelezb@gmail.com

Summary

Operations Manager with over 15 years of experience across diverse real estate verticals, including commercial (CBRE), residential, co-working (WeWork), and short-term rentals. Possesses direct experience managing operations and property portfolios in the US, Canada, and LATAM (Colombia, Mexico, Argentina). Has led large, multifunctional teams of up to 40 people. Demonstrates systems-building capability; recently optimized project management workflows by migrating from ClickUp to Slack, reducing project closing times by 35%. Actively manages and drives key performance indicators, including NPS (increased from 47 to 70), SLAs, occupancy rates, and OPEX (achieved a 37% reduction). Bilingual (English/Spanish) with a Business Administration degree from Florida International University.

Candidate Snapshot

Real Estate Operations & Portfolio Management

→15+ years of experience managing diverse property portfolios, including commercial (CBRE), co-working (WeWork), residential, co-living, and short-term rentals.

→Direct operational oversight for properties across the US (Philadelphia, Austin, Magnolia), Canada (Ontario), and LATAM.

→Managed portfolios of up to 160 residential properties (Ollie Ventures) and 100+ short-term rental units (Bespoke Stay).

Operations Optimization & Process Design (Zero-to-One)

→Designed and implemented new project management workflows (migrating from ClickUp to Slack), resulting in a 35% reduction in average project closing times.

→Developed and standardized customer journey paths, onboarding workflows, and SOPs to drive efficiency and operational scalability.

Team Leadership & Management

→Proven experience leading and scaling multifunctional, distributed teams of up to 40 professionals (WeWork).

→Experience includes managing team leads, operations staff, guest experience representatives, and vendor teams across multiple countries.

Data & KPI Management

→Proven ability to drive financial and operational results by designing, implementing, and managing OKRs and KPIs.

→Key achievements include: reducing area expenses by 37%, decreasing service resolution times by 50% (Ollie Ventures), and increasing portfolio NPS from 47 to 70 (WeWork).

→Consistently maintained occupancy rates above 85% in previous roles.

Education

→Business Administration | Florida International University - College of Business

→Specialization in International Trade | Universidad Sergio Arboleda

→Diploma in Strategic Commercial Management | Pontificia Universidad Javeriana

Tools used:

→Project Management/Collaboration: Slack, ClickUp

Meet Jimena

This video from our screening interview provides a look into Jimena's background and her experience.

Key Qualifications & Highlights

Real Estate Experience

○ Diverse Portfolio Management: 15+ years of operational leadership across key real estate verticals: Commercial (CBRE), Co-working/Workspace (WeWork, Regus), Residential/Co-living (Ollie Ventures), and Short-Term Rentals (Bespoke Stay). Experience spans portfolios in the US (TX, PA), Canada (ON), and LATAM.

○ Full-Lifecycle Operational Oversight: Direct management of all property functions, including budgets, profitability, vendor/maintenance coordination (local and offshore), and guest experience teams for portfolios of 100+ units.

○ Customer Satisfaction & Occupancy: Drove portfolio performance by designing and implementing customer experience strategies, resulting in a portfolio-wide NPS increase from 47 to 70 (WeWork) and maintaining occupancy rates above 85%.

Team Leadership Environment

○ Large-Scale Team Leadership: Proven experience scaling and leading large, distributed operations teams of up to 40 professionals (WeWork).

○ Global & Remote Coordination: Successfully managed remote teams across international time zones (US, Philippines, LATAM), implementing team-specific KPIs and SLAs to drive performance and accountability.

○ Performance Coaching: Designed team KPIs and OKRs to align with company goals; coached teams to achieve top performance, resulting in 50% of one team receiving promotions within 12 months (WeWork).

Operations & Process Management

○" Zero-to-One" System Building: Demonstrates strong capability in building new operational frameworks from scratch; designed and standardized SOPs, customer journey maps, and new-property onboarding workflows (Bespoke Stay, Ollie Ventures).

○ Financial & KPI-Driven Impact: Drove tangible financial results by designing and managing to OKRs, achieving a 37% reduction in area expenses and a 50% reduction in service resolution times (Ollie Ventures).

○ Workflow & Technology Optimization: Re-engineered project management workflows by analyzing inefficiencies and migrating platforms (ClickUp to Slack), resulting in a 35% reduction in average project closing times.

Screening Interview - Key Observations

○ Deep & Diverse Real Estate Verticality: When asked to summarize her background, the candidate immediately framed her entire 15+ year career as "all in real estate." She articulated a clear progression across diverse verticals: starting in large-scale Workspace Solutions (WeWork, IWG) and Commercial (CBRE), then moving to

Residential/Co-living, and for the last three years, specializing in Short-Term Rentals.

○ Direct, Hands-On US Market Experience: She confirmed her experience is not just in LATAM. She specifically cited managing co-living operations in Philadelphia and noted her current role involves managing all operations for properties in the US (Austin, Texas, and Magnolia), in addition to her Canadian (Ontario) portfolio.

○ Motivation & Role Expectations: The candidate is passive and not actively interviewing, stating she is "very happy" in her current role. Her primary qualifying question for this role was its technicality ("how technical is it?"). She is highly confident in her fit for the "leadership operations wise" aspect and is assessing how hands-on the AI development is versus her core strength in operational leadership.