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Sergio Tellez - CRE Analyst

Location: Bogota, Colombia

Compensation range discussed: $1,200 - $1,300

LinkedIn Profile | Email: [email protected] | Phone: +57 311 2141892

Summary

Specialist in Digital Content Creation with over 4 years of hands-on experience in digital strategy, paid media, and branding for international markets, specifically Canada, the United States, and Latin America. He holds dual university degrees in Business Administration and Marketing and brings more than 2 years of continuous experience with US-based clients, including direct projects in the residential real estate sector, construction, and tech startups. A core strength is his proficiency in the development of high-quality corporate materials, including investment pitches and reports, using Canva Pro, Capcut Pro, and PowerPoint, and data-driven lead generation (Meta Ads, Google Ads).

Candidate Snapshot

US Market & Real Estate Experience:

2+ years of continuous experience managing projects and campaigns for US-based clients and companies such as Winclap (a New York-based Growth Transformation company that combines tech, experts, and AI-driven growth solutions), managing campaigns for diverse sectors including tech startups, construction, and Real Estate.

○ Real Estate Campaign Execution: Directly managed and executed digital marketing campaigns for a US-based residential real estate client, with the goal of promoting property sales and generating qualified buyer leads.

○ Marketing Asset Development: Responsibilities included the creation of marketing and corporate materials, such as presentations, reports, and visual content (using Canva Pro), to support the client’s sales and outreach processes.

○ Digital Strategy Consultation: Provided strategic consultation on digital marketing, focusing on content direction, paid media optimization, and improvements to the customer journey for US-based service companies.

Digital Marketing, Paid Media & Data Analysis Expertise:

Specializes in managing and optimizing digital marketing campaigns across key performance channels.

○ Multi-Platform Paid Media: Proficient in managing campaigns on Google Ads (certified), Meta Ads, TikTok Ads, Bing Ads, and LinkedIn Ads.

○ Data-Driven Reporting: Conducts data analysis using tools like Excel, Looker Studio, and WordPress to assess campaign effectiveness. He consistently delivered data-driven reports and market insights to optimize advertising investments.

○ Tracking Proficiency: Experienced in data tracking and optimization using tools such as Meta Pixel, Google Analytics, and CRMs.

Education:

○Bachelor's Degree in Marketing (General Sales, Trade Promotion, and Related Activities) | Universidad Santo Tomás (2024)

○Bachelor's Degree in Business Administration (General Management) | Universidad Santo Tomás (2023)

Certifications:

○English Certification (C1 Level) | BRIGHT LANGUAGE (2024)

○Google Ads Certification | Google (2023)

○Content Marketing Certification | HubSpot Academy (2023)

○Digital Marketing Certification | HubSpot Academy (2023)

○Research Diploma | Universidad de Guanajuato (2022)

Tools:

○Ms Excel / Google Sheets | Advanced

○Ms PowerPoint / Google Slides | Advanced

○Canva | Advanced

○ChatGPT / Gemini / Claude | Advanced

○Metricool | Advanced (4 years)

○Passport | Advanced (4 years)

○Meta Ads | Advanced (4 years)

○Google Ads | Advanced (3 years)

○CapCut | Advanced (3 years)

○Rella | Advanced (2 years)

○Bing Ads | Advanced (2 years)

○WordPress | Intermediate (2 years)

○Klaviyo | Advanced (1 year)

○Square | Advanced (1 year)

○Microsoft AI | Advanced (1 year)

○Home Run | Intermediate (1 year)

○Softphone | Advanced (1 year)

○Midjourney | Intermediate (1 year)

○HubSpot | Intermediate (1 year)

○Illustrator | Beginner (6 months)

Meet Sergio

In this short video from our screening interview, Sergio discusses his experience and qualifications for the role. Please note there are some audio issues in the recording, but we've included it with subtittles to give you a preliminary view of the candidate.

Key Qualifications & Highlights

Real Estate & US Market Experience

○ US Market Focus: Over 2.5 years of direct experience collaborating with US-based clients, providing deep exposure to American business practices, market needs, and high professional standards.

○ Residential Real Estate Project Management: Key involvement in a residential real estate project focused on the US market, successfully managing digital campaigns to promote property sales (houses) and generate qualified buyer leads.

○ Market Analysis & Segmentation: Proven ability to conduct detailed market research and audience segmentation to accurately identify and target potential real estate buyers.

Marketing & Corporate Communications

○ High-Impact Presentation Design: Extensive experience using PowerPoint and Canva to create professional, client-facing materials for critical business functions.

○ Strategic Communication Assets: Developed a range of corporate materials, including investment pitches, strategic planning presentations, corporate proposals, and property-focused visuals.

○ Client-Centric Design & Business Alignment: Ensures all visual communication (pitch decks, proposals, reports) is optimized for clarity and directly aligned with specific client acquisition and strategic business objectives.

Screening Interview - Key observations

Hands-on Execution:

○ Highly skilled in hands-on content creation (images, videos, presentations) and managing the full digital strategy, including traffic generation and conversion for client assets.

Professional Approach and Motivations

○ Adaptability to Tools: Highlighted a strong commitment to learning and implementing diverse platforms based on client preference, mentioning he’s quick to adapt, understand, and integrate new software into his daily activities.

○ Essential Soft Skills: mentioned his key strengths as effective communication (both client-facing and within the team) and being highly organized, careful, and accountable. approach to managing client projects and results.

○ AI Familiarity: Currently uses Copilot and leverages the automation capabilities of Google Ads in professional tasks, acknowledging the necessary element of human oversight in AI-driven workflows.