Compensation range discussed: $1,200 - $1,300
Marketing & Lead Generation Specialist with over 8 years of experience in digital strategy, business development, and content creation across Colombia, Spain, and the United States. His background spans the Real Estate, Investment, and Tech sectors. He brings 2.5 years of experience directly supporting the US Real Estate market, working with firms such as Atlas Investment (focused on US investment opportunities), Innova Real Estate (a full-service brokerage covering residential and commercial), and Jurgen Weiss Inmobiliaria (liaising with US-based clients). He is proficient in AI-driven content production using customized ChatGPT prompts and is highly skilled at creating high-quality, data-driven client deliverables and investor-facing presentations using Canva and PowerPoint.
○Approximately 2.5 years of experience supporting the US Real Estate and Investment sector, specializing in managing investment opportunities and attracting foreign investors.
○Highly proficient in creating professional investor-facing presentations and corporate materials (pitch decks, sales kits) using Canva and PowerPoint. Routinely leverages customized ChatGPT prompts to optimize content creation workflows.
○Demonstrated ability to drive measurable results, successfully increasing lead generation by 20% for US-focused investment brands through paid media and content strategies.
○Experienced in generating KPI Reports (Google Analytics) and successfully boosting engagement by 25% across multiple accounts.
○Master's in Marketing and Commercial Management | EAE Business School (2021)
○Bachelor's Degree in Mass Media & Advertising | Pontificia Universidad Javeriana (2017)
○Branded Content | Cámara de Comercio de Bogotá (2019)
○Certificate in Community Management | Politécnico de Colombia (2019)
○Marketing Digital | IA University Powered by MDALatam (2017)
○Microsoft PowerPoint | Advanced (7+ years)
○Copywriting & Branded Content | Advanced (6+ years)
○Digital Advertising (Meta Ads, Google Ads) | Advanced (5+ years)
○Canva | Advanced (5+ years)
○Email Marketing (Mailchimp) | Advanced (4+ years)
○Adobe Photoshop | Intermediate (4+ years)
○Business/Social Management (Hootsuite, Buffer, Later) | Intermediate (4+ years)
○SEO & SEM Tools (Analytics, Search Console, SEMrush) | Intermediate (3+ years)
○Adobe Illustrator | Intermediate (3+ years)
○Adobe Premiere Pro | Intermediate (3+ years)
○AI Tools (ChatGPT, Claude, Perplexity, Adobe Firefly) | Advanced (2 years)
○Adobe Lightroom | Intermediate (2 years)
○CRM Basics (Trello, Asana, Slack) | Beginner/Intermediate (1–2 years)
In this short video from our screening interview, Pablo discusses his experience and qualifications for the role. Please note there are some audio issues in the recording, but we've included it to give you a preliminary view of the candidate.
○US Market & Investment Focus: Approximately 2.5 years of experience supporting the US Real Estate and Investment sector, with experience at a full-service brokerage (Innova Real Estate) and investment-focused firms.
○Investor Relations & Qualification: Specialized in developing marketing strategies to attract foreign investors into the US real estate market and managing lead qualification processes, client communication, and event coordination with prospective US clients.
○High-Quality Deliverables: Highly proficient in producing a range of professional commercial materials, including pitch decks, sales kits, brochures, and event materials.
○Data-Driven Presentation Design: Expert in developing data-driven investor and client-facing presentations for marketing campaigns, ensuring visual consistency and showcasing KPIs, results, and strategic recommendations.
○Lead Generation Performance: Demonstrated ability to drive measurable results, including successfully increasing lead generation by 20% for US-focused investment brands through optimized paid media and content strategies.
○Reporting & Optimization: Experienced in generating KPI Reports and utilizing performance tracking tools like Google Analytics to monitor campaigns and support business decisions.
○AI-Powered Efficiency: Proven ability to leverage AI tools by creating customized ChatGPT prompts to enhance efficiency in content production, copywriting, and client engagement workflows.
○Tech & Tool Exposure: Direct experience working with clients in the Software/IT sector (PartnerUp Agency) and implementing tools like Chatbots for process streamlining and customer contact.
○Primary Motivation (Real Estate & AI): Pablo is highly motivated by the intersection of
Real Estate and AI/Technology, viewing the role at
Henry.ai as the ideal progression for his career. He sees AI as a continuously evolving field in marketing and is keen to combine this with his preference for the real estate sector.
○Role Alignment (Human-in-the-Loop Concept): He fully understands the "Human in the Loop" concept—that the Analyst serves as the quality assurance (QA) layer, ensuring the AI-produced marketing assets (flyers, reports, etc.) meet client needs and maintain quality/brand consistency. He confirmed his comfort with this blend of marketing knowledge and document validation.
○AI Tool Proficiency: He proactively incorporates AI tools into his workflow, specifically naming Perplexity (for documentation), Paging (for visual content), and ChatGPT for content creation, demonstrating an affinity for the client's tech-native environment.
○Career Interest: While open to learning other industries, he confirmed that his primary professional focus remains on marketing, content creation, social media, and client communication/collaboration within the real estate vertical.
