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Franz Salazar - CRE Analyst

Location: Peru
Compensation range discussed: Candidate expectations are higher; he disclosed he needs at least 2,000 USD per month to take an offer.
Candidate Portfolio | LinkedIn Profile | Email: [email protected] | Phone: +51 993 537 427 | +1 (857) 389-7362

Summary

Strategic Marketing Specialist with 6 years of total experience in digital strategy and data analysis. He has provided strategic marketing and SEO for key US firms, including the Real Estate firm Healdsburg Luxury Living, Gill Law Firm, and Innovative Global Holdings. This professional is proficient in developing detailed real estate reports and market analyses for luxury properties, including homes valued over $2M. He holds a Master's in Global Marketing from Boston University and is skilled at producing high-quality corporate materials (CMAs, presentations, reports) using Canva, having driven a 6x increase in web impressions for a real estate client.

Candidate Snapshot

US Real Estate Experience:

○ Direct, hands-on experience working with California realtors (Healdsburg Luxury Living). Proficient in creating detailed real estate reports and CMAs, analyzing key metrics for luxury homes, including the $2M+ market segment.

High-Impact Deliverables & Design:

○ Highly skilled in generating professional client deliverables (CMAs, flyers, presentations) using Canva. This includes producing content (blog posts, videos) that ranked in the top 3 on Google for US firms (Healdsburg Luxury Living).

Measurable SEO & Data Impact:

○ Drove a 6x increase in web impressions and successfully ranked 46% of blog posts in the top positions through technical SEO (using SEMRush) and comprehensive keyword planning.

Education:

○ Master in Global Marketing Management | Boston University (2024)

○ Certificate of Digital Marketing Analytics | MIT Sloan School of Management (2021)

○ Bachelor's Degree in Business Administration | Universidad de Lima (2020)

Certifications:

○ High-Impact Sales Strategies | Motivarte Perú (2024)

○ Advance Course of Google Analytics | Google Analytics (2023)

○ Diploma in Marketing and Consumer Behavior | Universidad de Lima (2022)

○ Inbound Marketing Certified | HubSpot Academy (2022)

○ SCRUM: Managing Work Teams | Crehana (2020)

○ Innovation Workshop | Universidad de Lima (2020)

○Cloud Practitioner Workshop | Amazon Web Services (AWS) (2019)

Tools:

○ Google Stack (Analytics, Ads, Search Console, etc.) | Advanced (5+ years)

○ Digital Advertising (Meta, TikTok, LinkedIn Ads) | Advanced (5+ years)

○ Content Creation Suite (Canva, Capcut, Adobe Illustrator) | Advanced (5+ years)

○ SEO & Analytics (SEMRush, Moz, Lighthouse) | Intermediate (3 years)

○ Sales & CRM (Hubspot, Salesforce, PipeDrive) | Intermediate (3 years)

○ Generative AI Tools (ChatGPT, Gemini, Perplexity, Claude AI) | Intermediate (2 years)

Meet Franz

In this short video from our screening interview, Franz discusses his experience and qualifications for the role.

Key Qualifications & Highlights 

Real Estate Experience

○ Luxury Market Metrics: Specialized in analyzing and reporting key real estate metrics for the luxury home segment (from $800K up to over $2M), focusing on average price, monthly inventory, and median days on market.

○ High-Quality Deliverables: Proficient in generating professional commercial materials, including CMAs (Comparative Market Analyses), flyers, commercial ads, and flip books, a direct parallel to the required OM/BOV creation.

○ Deal Support & Lead Nurturing: Successfully implemented strategies that helped close deals in California for homes valued at $800K USDor higher and built a community of +25K subscribers for a real estate firm through engaging content.

Marketing & Corporate Communications

○ Social Media & Engagement Impact: Direct experience designing content that increased average social media engagement by 12% and leveraged success stories to raise website traffic to 4,000 monthly views.

○Targeted Lead Generation & Leadership: Experienced in leading a digital marketing team of 4 team members and directing strategies that successfully increased contact with potential leads by 48%.

○ Advanced SEO Performance: Achieved a 67% increase in website engagement through data-driven keyword planning, resulting in 46% of blog content ranking in the top 3 positions on Google.

○ Technical SEO Audit: Expert in optimizing site performance and speed (achieving an average score of 96/100) using core technical tools like SEMRush and Search Console.

Screening Interview - Key observations

○ Direct Deliverable Alignment: Confirmed hands-on experience in the core function of the Analyst role: generating monthly market reports and presentations (similar to OMs/BOVs) for a California luxury realtor. This involves gathering raw metrics (sales price, inventory, days on market) using specialized tools like RPR and visually formatting them using Canva.

○ Data & Strategic Mindset: Demonstrates a strategic approach to content and marketing, noting that lifestyle-focused content often drives higher engagement than purely metric-driven content. His work includes SEO technical adjustments, blog strategy, and reporting on analytics.

○ Compensation & Market Activity: The candidate holds higher compensation expectations (stated as around $2,000 USD) for the role, which is noted for client discussion. He is currently in the interview process with one other US-based company (outside of real estate/finance).