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Elena Simons - CRE Analyst

Location: Venezuela

Compensation range discussed: $1,200 - $1,300

LinkedIn Profile | Email: [email protected] | Phone: +58 412-3878317

Candidate Snapshot

Years of Experience & Expertise:

○ 6 years of professional experience, including more than 5 years in US-based real estate companies and marketing agencies.

○ Roles she’s worked on include Client Project Manager, Business & Marketing Project Manager, and Virtual Assistant, giving her the ability to wear multiple hats in fast-paced environments.

US-Based Real Estate Experience:

○ Extensive experience at Compass Real Estate, a New York-based real estate technology company.

○ Has managed end-to-end marketing campaigns for real estate listings, directly contributing to a 20% faster property turnover rate.

○ Responsible for creating data-driven marketing assets such as brochures, listing presentations, and digital campaigns, ensuring consistency and accuracy across all client deliverables.

○ Additional experience in marketing with FloroStone Realty, a firm specializing in residential and commercial properties in New Jersey and New York City.

SOPs Development Experience:

At Fountain Forward and Indie Game Academy, established and implemented Standard Operating Procedures (SOPs) to streamline onboarding and ensure consistent quality across deliverables.

A key achievement included automating repetitive tasks with Zapier, which increased team capacity for higher-value strategic initiatives.

Education:

• Bachelor's Degree in Venezuelan Law - University "Gran Mariscal de Ayacucho" (2018)

• Certificate in Digital Marketing - Udemy Online School (2019)

• Project Management Certification - Google Certificates (2023)

Tools:

• Project Management: Asana, Monday, ClickUp, Zoho Projects, Jira, MS Project

• Marketing Automation: Zapier, Go High Level, Google Analytics

• AI: ChatGPT

• Other: Airtable

Meet Elena

In this short video from our screening interview, Elena discusses her experience and qualifications for the role.

Key Qualifications & Highlights

Years of Experience & Expertise

Over 6 years of experience in project and account management, specializing in the real estate, digital marketing, and video game industries. Her background includes managing projects for US-based real estate firms like Compass Real Estate and FloroStone Realty, as well as digital marketing agencies GOAT DIGITAL and Fountain Forward.

Real Estate Experience

○ Marketing & Communications:

Directed 360° integrated marketing campaigns, delivering measurable improvements in client engagement and brand visibility. This includes creating data-driven marketing assets, ensuring accuracy and consistency across client deliverables such as brochures, listing presentations, and digital campaigns.

○ Project & Process Management:

Proficient in both Agile and Waterfall methodologies. Experienced in drafting and negotiating Scope of Work contracts, implementing Standard Operating Procedures (SOPs), and delivering executive-level reports.

○ Lead Generation:

Experienced in key real estate acquisition processes such as skip tracing and list optimization, and in managing teams of cold callers and transaction coordinators to ensure seamless workflow integration.

Achievements & Key Metrics Improvement:

○ Cut new hire ramp-up time by 40% by spearheading the creation of onboarding and training resources.

○ Improved team productivity and campaign quality by 15% through performance evaluations and tool audits.

○ Automated repetitive tasks using Zapier, which freed up team capacity for higher-value, strategic initiatives.

○ Maintained 100% compliance with industry regulations across all marketing activities.

Screening Interview - Key observations

○ Motivation & Adaptability:

Originally from a legal background, she shifted to project management because of a passion for optimizing processes. She views the opportunity as a challenge to step out of her comfort zone while bringing valuable real estate and project management skills to a startup environment. She is comfortable with the "wearing multiple hats" culture of a startup.

○ Key Competencies:

While she prefers project management, she has a strategic, creative eye for marketing and developing assets that effectively communicate a message.

○ Expectations & Work Style:

She values a team environment built on empathy and transparency. A primary deal breaker for her is a lack of communication or transparency within a team, as it hinders her ability to work to her full potential.

○ Relevant Experience:

She has direct experience in the US real estate market (New York) at Compass Real Estate, where she worked as a Project Manager for multiple agents. Her experience includes a very hands-on role in creating marketing assets, from data collection to final design, and managing her own team.