Page 1 of 5

Martin Etchegoyen - CRE Analyst

Location: Buenos Aires, Argentina

Compensation range discussed: $1,500 - $2,100

LinkedIn Profile | email: metchegoyen22@gmail.com | Phone: +54 9 11 6977-2015

Schedule Availability (EST): 12:00 PM – 10:00 PM

Summary

Real Estate Investment Advisor with experience in full-cycle management of off-plan development sales, currently specialized in Real Estate and Finance for projects at Alto Grande Desarrollos. His expertise spans both residential and commercial properties, handling everything from lead qualification and appointment setting to purchase agreement negotiations and closings. He is highly proficient in extracting hard data and ROI metrics from real estate projects, translating them into client presentations and marketing materials using Canva, MS PowerPoint, and MS Excel. While his direct real estate background is centered in Argentina, he possesses over 1.5 years of remote experience supporting US-based firms, including Scalestack (New York) and The Design Project (New York), where he handled structured data, content strategies, and SEO. He combines his analytical market research skills with a proactive approach to track sales funnels, optimize conversions, and drive data-backed commercial decisions.

Meet Martin

This video from our screening interview provides a look into Martín's background and experience:

Candidate Snapshot

US-based Experience

• 1.5+ Years of US Corporate Exposure: Possesses over 1.5 years of remote experience supporting US-based SaaS startups and design agencies, specifically interacting with stakeholders in New York (including Brooklyn). Handled structured data, keyword research, and content strategy execution, aligning deliverables with US business objectives and performance goals.

Commercial Real Estate Expertise

• Real Estate Experience: Manages the full commercial sales cycle for off-plan development projects in Buenos Aires, Argentina. Possesses hands-on experience handling diverse asset classes, including residential units, office spaces, and commercial mall projects.
• Full-Cycle Deal Execution: Owns the entire pipeline from inbound lead qualification and appointment setting to closing deals and negotiating purchase agreements. Successfully managed and tracked 15 to 20 concurrent real estate cases/client pipelines during peak market periods.

Real Estate Documentation Development

• Investment Deck Production: Routinely extracts hard data and ROI metrics to build back-end investment sheets for clients. Translates complex financial data and project blueprints into compelling client-facing presentations and marketing materials on a daily basis.

Education

• Bachelor's Degree in Finance | Universidad Siglo 21 (In Progress)
• Certificate in Digital Marketing | Coderhouse

Tools & Technologies

• Design & Presentation: Canva (Advanced), Microsoft PowerPoint (Advanced), Google Slides.
• Data & CRM: Microsoft Excel / Google Sheets (Advanced), HubSpot (Intermediate, 2 years).
• AI & General: ChatGPT, Gemini, Claude (Advanced), Jira (Basic).

Key Qualifications & Highlights

• Analytical Marketing & Conversion Optimization: Merges academic training in Finance with hands-on digital marketing execution. Analyzes Meta Ads campaign metrics to identify and filter high-quality inbound leads, optimizing the sales funnel and increasing closing rates by focusing on data-backed target audiences.

• ROI-Focused Presentation Design: Builds custom ROI tracking sheets to analyze property yields and investment viability. Converts these back-end financial metrics into visually engaging, client-facing materials using Canva and Microsoft PowerPoint, ensuring hard numbers drive the commercial narrative for investors.

• Proactive Deal Structuring & Negotiation: Demonstrates the capacity to operate under pressure in complex markets. Takes a consultative approach by directly negotiating purchase agreement clauses between buyers and developers, proactively adjusting financing terms and delivery schedules to align with client capabilities while protecting portfolio profitability.

• US Startup Adaptability: Brings proven experience integrating into agile, US-based startup workflows. Familiar with remote operations, structured data management, and the high-performance standards expected by B2B clients in the New York tech ecosystem, ensuring a seamless transition into a US-centric AI platform environment.

Screening Interview - Key observations

• Other Project Experience: Managed the organic content and marketing strategy for a specialized theater development project throughout 2024. He built the project team and handled artistic elements before voluntarily transitioning to a direct sales role to pursue a more analytical challenge.

• Data-Driven Matching: He explicitly favors an objective, data-backed approach to real estate over traditional persuasive sales tactics. He feels very comfortable extracting hard data, building back-end ROI sheets, and analyzing competitor pricing to accurately match properties with investor budgets.

• Proactive Campaign Optimization: Demonstrated strong problem-solving skills by identifying underperforming marketing campaigns that were yielding unqualified leads. He took the initiative to collaborate directly with the studio marketing team, adjusting audience targeting based on his paid media knowledge to improve the overall quality of the sales funnel.

• Consultative Negotiation: Showcased adaptability by mediating directly between informed clients and property developers. He routinely negotiates legal contract clauses and adapts private financing terms to accommodate client capabilities, ensuring successful closings in a complex local market characterized by high buyer distrust.

• Motivation and Ongoing Processes: He is currently interviewing with another local real estate development firm in Buenos Aires but expressed a clear preference for this US-based opportunity due to his strong ambition to integrate AI, tech, and data analysis into his commercial real estate workflow.