Page 1 of 5

Kahlyx Beleganio - CRE Analyst

Location: San Carlos City, Negros Occidental, Philippines

Compensation range discussed: $1,000 - $1,200

LinkedIn Profile | email: kahlyxkahlyx@gmail.com | Phone: +63 945 701 9186

Summary

Real Estate Operations and Marketing Specialist with over 2 years of experience supporting US and Canadian real estate markets, particularly in New York (Forest Hills, Jackson Heights) and Ontario. He has driven operations and marketing for teams at Keller Williams, The Cisneros Real Estate Team, and SMART Realty Solutions. Specializes in gathering raw market data from platforms like OneKey MLS, StreetEasy, and UrbanDigs to perform comparative market analyses. He leverages this data to produce high-quality presentation materials from scratch, including Broker Opinions of Value (BOVs), Broker Price Opinions (BPOs), Offering Memorandums (OMs), and marketing brochures. Proficient in AI tools and CRM systems like GoHighLevel and KWCommand, he also masters Canva for visual design, consistently delivering data-driven materials.

Meet Kahlyx

This video from our screening interview provides a look into Kahlyx's background and experience:

Candidate Snapshot

US-based Real Estate Experience

• 2+ Years of Direct US and Canadian Market Support: Serves as an Executive Virtual Assistant and Executive Partner for real estate teams such as The Cisneros Real Estate Team (New York, USA) and SMART Realty Solutions (Canada), providing direct support for operations, listings, and marketing.

• Specific Market Focus: Specializes in the highly competitive New York market, particularly handling operations and market analysis for Forest Hills and Jackson Heights. Additionally, supports market operations in Ontario, Canada.

• Asset Expertise: Focused exclusively on residential real estate, demonstrating extensive hands-on experience managing and analyzing data for condos, co-ops, and single-to-multifamily properties.

• Client Satisfaction Metrics: Consistently delivers projects ahead of schedule, maintaining a 10/10 client satisfaction rating for reliability, precision, and proactive performance, alongside a track record of 100% contract compliance.

Real Estate Documentation Development

• End-to-End Deal Materials: Has direct experience developing critical real estate marketing and pricing materials from scratch. Handles the "heavy lifting" for Offering Memorandums (OMs), Broker Price Opinions (BPOs), Broker Opinions of Value (BOVs), property disclosure forms, and marketing brochures.

• Data-Driven Market Research: Independently handles the structural work for Comparative Market Analyses (CMAs) and BOVs. This involves gathering raw data directly from MLS platforms, analyzing pricing trends, tracking median days on the market, and recommending competitive pricing strategies to clients.

• Quality Presentation: Acts as the bridge between raw market data and high-impact visual materials, leveraging Canva and presentation software to translate complex real estate data into actionable insights and professional client-facing collateral.

Education

• Bachelor of Science in Marketing Management | University Of San Jose-Recoletos (2020)

Certifications

• Digital Marketing Certificate | EduCourse

• Social Media Marketing Certification II (AI) | HubSpot Academy

• My Own Business Institute (MOBI) (Sales & Marketing, Starting a Business, Managing a Business) | Santa Clara University

• Work from Home Revolution for Everyone | Harvard University

Tools & Technologies

• Real Estate Platforms: KWCommand, OneKeyMLS, MLS Stratus, UrbanDigs, Rentometer, StreetEasy.

• CRM Systems: RecoOnDemand CRM, GoHighLevel CRM, KWCommand CRM.

• AI & Automation Tools: Gemini, ChatGPT, Reco OnDemand, GoHighLevel.

• Design & Presentation: Canva (primary suite for marketing collateral), Google Suite, Microsoft Office Suite (PowerPoint).

Key Qualifications & Highlights

• Cross-Functional Synergy (Analytics & Marketing): Bridging both the analytical and administrative sides of real estate, this professional combines an academic foundation in Marketing Management with hands-on proficiency in raw data collection from platforms like UrbanDigs and StreetEasy. This dual expertise enables the seamless translation of complex market analytics into high-impact, visually compelling presentations.

• Proactive Operational Optimization: Demonstrates a strong ownership mentality by identifying gaps in workflows and implementing solutions beyond standard administrative duties. For instance, upon noticing that a team’s website featured severely outdated listings, he proactively updated and managed the digital portfolio, establishing new operational standards that elevated the overall digital presence of the business.

• Marketing Campaign Innovation: Revamped a monthly email marketing campaign that previously only featured generic updates by strategically introducing actionable advice and free market tips. This initiative significantly improved subscriber engagement and was subsequently adopted as the standard marketing practice by the entire real estate team.

• Continuous Upskilling in AI & Industry Trends: Recognizing the shifting technological landscape of the real estate industry, actively pursues continuous education. Recently completed a course on Artificial Intelligence and a specialized program from Harvard University ("Work from Home Revolution for Everyone") to stay ahead of market trends, ensuring daily workflows remain modern, efficient, and AI-integrated.

Screening Interview - Key Observations

• Task Preference & Strategic Alignment: He feels most comfortable when acting as a strategic lever for a business rather than executing strictly administrative tasks. He thrives when leading the end-to-end creation of visual materials, gathering raw market data directly from MLS platforms, and translating it into comprehensive, client-facing deliverables.

• Asset Class Experience Gap: When asked about his exposure to commercial properties (offices, industrial), he confirmed his background is mostly focused on residential real estate (condos, co-ops, and single-to-multifamily).

• Ownership and Proactivity: Demonstrated a focus on business leverage and initiative, mentioning that he established the operational benchmark for executive assistants in a past role by independently building and managing landing pages to elevate the team's digital presence, even though these tasks fell outside his standard administrative scope.