Page 1 of 5

Cassandra Coronel - CRE Analyst

Location: Quezon City, Metro Manila, Philippines

Compensation range discussed: $1,500 - $2,000

LinkedIn Profile | email: cassandracoronel10@gmail.com | Phone: +63 916 918 1886

Schedule Availability (EST): 5:00 PM – 3:00 AM

Summary

Real Estate Analyst and Broker Associate with over 3 years of experience in commercial and residential markets, including direct US market exposure supporting the Ohio and Texas operations of HomeBuyer Network with transaction coordination and CRM data migration to Zoho. Her expertise centers on producing precise investment presentation materials, having created Broker’s Opinion of Value (BOVs), Comparable Market Analysis (CMAs), and Offering Memorandums (OMs) for prime commercial properties during her tenure as a Capital Markets and Investments Analyst at Colliers. As an independent practitioner under REMAX, she successfully executed high-value real estate sales and managed full-cycle property marketing campaigns leveraging Canva, CapCut, and Google Workspace. Additionally, possesses AI optimization skills, having developed 20 custom GPT models to automate content creation and streamline business workflows.

Meet Cassandra

This video from our screening interview provides a look into Cassandra's background and experience:

Candidate Snapshot

US Real Estate Experience

• Direct US Market Support: Over a year of experience serving as a Lead Manager for HomeBuyer Network LLC, directly supporting wholesaling real estate operations across Ohio and Texas. Managed lead generation, skip tracing, and transaction coordination with land developers. Initially started as an Executive Assistant before earning a promotion to this lead role.

• CRM Migration & Data Integrity: Led the data migration and system transition from Follow Up Boss to Zoho CRM, ensuring accurate transfer of US client and property records.

• Global Brand Operations: Familiar with international corporate real estate standards, having worked under US-originated global franchises such as REMAX and Colliers.

Real Estate Documentation Development

• BOV & CMA Production: Produced Broker's Opinion of Value (BOVs) for commercial investments using structured templates to compare property values in prime business districts (e.g., Makati). Consistently created Comparable Market Analysis (CMAs) to establish accurate market pricing for residential and commercial listings.

• Investment Presentations: Prepared comprehensive investment presentations that included property overviews and financial analysis to secure commercial building transactions.

• Property Marketing Campaigns: Leveraged Canva and CapCut to execute full-scale marketing initiatives. Created video walkthroughs, flyers, email marketing, and highly targeted Instagram ad campaigns optimized for high-end luxury real estate buyers.

Commercial Real Estate Expertise

• 3+ years of Sector Experience: Accumulated professional experience in the real estate sector, starting with project sales development for condominiums, encompassing commercial investments, capital markets analysis, and residential properties.

• High-Value Deal Execution: Successfully handled the buyer-side representation for a PHP 100 million direct real estate transaction, navigating the negotiation and execution phases. Also successfully executed end-to-end sales as a solo practitioner.

• Market & Investment Research: Conducts data cleaning and foundational financial analysis using Excel to interpret comparable sales (comps) and evaluate the viability of commercial assets.

Education

• Bachelor of Science in Internal Auditing | Far Eastern University

Tools & Technologies

• Real Estate & CRM: Follow Up Boss, Zoho, Microsoft Excel
• Design & Presentation: Canva, Google Workspace Slides, CapCut, Microsoft PowerPoint
• AI & Automation: ChatGPT

Key Qualifications & Highlights

• Career Progression (Executive Assistant to Lead): Demonstrated rapid professional growth at HomeBuyer Network, where she was promoted from Executive Assistant to Lead Manager due to her operational efficiency and leadership in transaction coordination.

• AI Workflow Automation: Engineered 20 custom GPT models to streamline the content creation process for a digital marketing client. This proactive implementation reduced the production time of sales pages and scripts from one month to just two days, demonstrating a highly analytical approach to scaling business operations.

• Cross-Functional Analytical & Marketing Profile: Combines an analytical academic foundation in Internal Auditing with direct response copywriting and real estate valuation experience. This unique balance enables the accurate interpretation of financial data while translating it into compelling, design-forward investment narratives.

• End-to-End Proactivity & Self-Reliance: Demonstrated a high level of operational ownership as an independent Broker Associate, managing the entire real estate cycle. Independently structured targeted social media marketing strategies to acquire high-end clients and handled end-to-end deal negotiations without direct supervision.

Screening Interview - Key observations

• Strategic Event Marketing & Autonomy: Beyond digital campaigns, she has hands-on experience organizing and executing themed open house events, managing everything from invitation planning to the overarching strategy for attracting brokers and buyers. Highlighted her proudest professional achievement: successfully closing her first deals entirely independently.

• Productization of AI Solutions: Expanding on her AI workflow experience, she detailed that she entirely self-taught the process of training ChatGPT. The models engineered were designed to prompt users with essential questions and generate course content in a specific brand voice. These tools proved highly effective to the point that her previous employer ultimately sold them as standalone digital products.

• Terminology Adaptability & US Market Gaps: Clarified that during her tenure at Colliers, Offering Memorandums (OMs) were referred to internally simply as "Presentations," demonstrating grasp of the core financial and property requirements regardless of the specific corporate terminology used. As an area for improvement, her direct experience producing these commercial documents is strictly based in the Philippine market, and currently lacks practical experience preparing US-specific loan packages.

Competencies & Soft Skills:

• Proactivity and Continuous Learning: Demonstrated a strong focus on self-education and preparation, mentioning that she proactively researched the US loan packages before the interview, upon seeing them in the job description.

• Accountability under Pressure: Demonstrated resilience and rapid problem-solving skills, mentioning that running an independent practice meant she had to manage all client emergencies directly.